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How to use AI in retail analytics to understand customer behavior
AI Development · Computer Vision · Data Annotation · E-Commerce · Machine Learning

OCR Retail Receipt Data Extraction Tool

We collaborated with a retail analytics company to build an AI solution to extract critical receipts data. Our solution processed over 100,000 receipts per month in five languages and provided annotations with accuracies of 99.78% or higher.

Tech stack
AWS/ MongoDB/ OpenCV/ PostgreSQL/ Python/ PyTorch/ React.js/ TensorFlow
Location
Europe
Timelines
2+ years (Ongoing)
Team
1 PM, 2 ML engineers, 2 Data Scientists, 2 Full-stack developers, 2 Data Annotators, 1 QA engineer

Overview

Our client is a leading retail analytics company that wanted to draw granular insights from thousands of retail receipts collected around the world. This would eventually help them gather deep insights into consumer buying habits and price changes for various products across countries. They needed an AI solution that could extract data at scale and provide consumer behavior analytics in any language with high accuracy. Our goal was to design a robust system for annotating and transcribing the key attributes of such receipts to create a rich dataset that would drive their analytics.

Solution

Our team consisted of 50 experts, including data annotators, machine learning engineers, data scientists, and linguists, who came together to provide a customized AI-driven solution to facilitate the extraction of data in several languages. Solution components we worked on included:

  • Data Collection and Annotation: scraping and annotating receipt images sourced from customers and public domains, annotating key attributes such as store names, locations, purchased items, and prices using bounding boxes.
  • Multilingual Transcription: Transcribing text from annotated images in five languages, with support from OCR technologies and NLP for high-accuracy extraction.
  • Machine Learning Model Development: Train machine learning models on the annotated datasets to identify and interpret different receipt formats, languages, and image qualities.
  • Quality Assurance: Developing strict quality controls to achieve 99.78% accuracy.
  • Scalability: Design and implement automation tools and scripts to scale the operations efficiently for a monthly throughput of approximately 100,000 annotated receipts.
- 0%
reduction in data processing time
+ 0%
increase in operational efficiency
+ 0%
improvement in marketing strategies

Technology Stack

  • Programming Languages: Python, JavaScript
  • Machine Learning Frameworks: TensorFlow, Keras, PyTorch
  • Data Annotation Tools: Custom-built annotation platform
  • Cloud Services: AWS (Amazon Web Services)
  • Databases: MongoDB, PostgreSQL
  • Web Frameworks: Django (Python), React.js (JavaScript)
  • OCR Libraries: Tesseract OCR, OpenCV
  • APIs and Integrations: RESTful APIs
  • DevOps Tools: Docker, Kubernetes, Jenkins
  • Security: Data Encryption, Compliance with Industry Standards
AWS
MongoDB
OpenCV
PostgreSQL
Python
PyTorch
React.js
TensorFlow

Features

  • Volume Processing: Processing annotation of ~100,000 receipts in a month
  • Multilingual Support: Capable of supporting extraction and transcription in five different languages
  • High Accuracy: Consistently delivering high accuracy at 99.78%
  • Advanced Data Annotation: Precisely labeling data with bounding boxes and attribute extraction
  • Machine Learning Integration: Automatic receipt data extraction by training models
  • Scalable Infrastructure: Designed to scale with increased volumes
  • Custom Automation Tools: Build out custom annotation platforms and automation scripts
  • Data Security and Compliance: Ensuring data privacy and compliance with all relevant regulations
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Outcome

  • Sophisticated Consumer Behavior Analysis: Providing an in-depth, granular insight into customer purchasing patterns to inform product development and marketing strategy
  • Improved Price Analysis: Allows for monitoring fluctuating market prices to introduce pricing policies that ensure competitiveness
  • Operational Efficiency Boost: Automation freed up many manual efforts, thus reducing errors and increasing the speed of data processing
  • Scalability: Scalable solutions that could capture large volumes of data and enable fast analysis for insight

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